As a print shop owner, you need not say that you want to grow your company. However, many people portray this as a difficult task requiring extensive dedication. If you’d rather not endure brutality, sit back and read on for some ways to increase your printing business on a local scale.
1. Write Letters To Local Offices
There are plenty of local businesses around that will eventually need something printed. Network with these companies by sending them a letter or some of your printed advertisements. Old-school mail advertising can be a great way to get your foot in the door.
2. Be a Walking Billboard
If you print on clothing, don’t be afraid to make yourself some paraphernalia to wear when you walk around town. Don’t be afraid to fork out some extra money for a t-shirt or hoody with your logo for a night out if you only do paper.
3. Create a Newsletter
Chances are, you have a website. Enhance it by enabling a pop-up that asks visitors to give you their email addresses. Once they subscribe to your newsletter, send them some information about your specials and other things you’ve got going on.
4. Participate in Events
A great way to get more local business is to make your presence known. An excellent way to do this is to participate in local events. Set up a booth at the library or volunteer your services for a local event. That will get you on the locals’ good side and help you advertise.
5. Get Creative
When you can’t attend events, try creating your own. Perhaps you could try giving a talk at the rotary club meeting about end seals, printing presses, and doctor blades. Not only would you be informing the public about your tools, but you could potentially gather more clients.
6. Use Your Local Radio Station
While you’re driving home from your printing office, listen to the radio. You’ll probably hear ads for dry cleaning services, local restaurants, and more. Imagine your advertisement played just like this. All the locals would listen to it. Don’t be afraid to fork out some money for radio ads if you put them on the most popular local stations.
Chances are, you want to know how to grow your business among the customers in your area. You can reach more people by following these tips and presenting your company as viable for their printing needs.
